what is greenwashing

What is Greenwashing?

According to EthicalConsumer.org, “Greenwashing is used to describe the practice of companies launching adverts, campaigns, products, etc. under the pretense that they are environmentally beneficial, often in contradiction to their environmental and sustainability record in general.“ To break it down, Greenwashing is a marketing ploy used by businesses and companies to create a false image …

What is Greenwashing?